Bottom Falls Out Of Bordeaux Wine Sales

Posted: Dec 30, 2019

The heads of Bordeaux’s winemaking syndicates are demanding a 20 per cent cut in production to offset falling sales.

The slump is a consequence of shifting habits in France, where drinkers are abandoning claret in favour of rosé, and of difficulties in export markets, notably the UK, the US, and Hong Kong.

“Bordeaux has witnessed an unprecedented crisis in recent months,” said Bernard Farges, chairman of the Interprofessional Committee of Bordeaux Wines, which represents the region’s 5,800 vineyards. Sales in the 12 months to July had fallen by 12 per cent in volume and by 4 per cent in value compared with the same period the previous year, he added.

Mr Farges said Bordeaux vineyards, which have produced an average of 5.1 million hectolitres of…

By Adam Sage
December 30, 2019
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