Bob Bob Ricard To Take Airline Pricing Model

Posted: Jan 15, 2018



Bob Bob Ricard, the Soho restaurant famed for its ‘press for Champagne’ button, is to take a novel approach to pricing inspired by the airline industry, charging less at off-peak times.

As reported by Bloomberg, the diner deluxe will charge 25% less for its dishes at off-peak times of the week like Monday lunchtime, and 15% less during mid-peak times like Tuesday and Sunday nights.

Diners will have to pay full whack at peak times like Friday and Saturday night.

The new pricing model means the likes of lobster mac & cheese will cost £20.50 off-peak rather than £26.50, while you could save £13 on 20g of Oscietra caviar if you dine off-peak.

The idea is being pioneered by the restaurant’s Russian owner, Leonid Shutov, who is due to open a second site, Bob Bob Cité in the ‘Cheesgrater’ building on Leadenhall Street in east London this year.

“Airlines wouldn’t be able to exist unless you could balance supply and demand. Everything that we have taken that is widely accepted in the modern economy and applied to restaurants seems to have worked,” Shutov told Bloomberg.

While the average spend at Bob Bob Ricard is around £100 per person, the occupancy of the restaurant varies wildly depending on the time of the week, with Monday being the quietest time and Saturday night the busiest.

“To stay competitive we need to be able to serve people a fantastic lunch without charging ridiculous prices. One of the ways of doing that is ensuring a more even occupancy throughout the week,” Shutov told Bloomberg.

“I realise it’s a bit of a brave decision because any departure from the standard model involves risk. But I am not really worried. We’re not changing the menu. We are just saying that on certain days it will cost less,” he added. Sadly, the flexible pricing model only currently applies to food.

By Lucy Shaw 
January 15, 2018
Source: TheDrinksBusiness.com




Go-Wine Sharing and Promotion

Go-Wine's mission is to organize food and beverage information and make it universally accessible and beneficial. These are the benefits of sharing your article in Go-Wine.com

  • It Generates Free Traffic to your site.
  • Your Article Will Get Indexed Faster.
  • Your Google Rankings Will Rise. Google Rise Articles with Positive Participation & Contribution.
  • Your Article Will Reach New Customers and Audience. Go-Wine has a selected audience and visitors from over 120 countries.
  • You always receive credit - you will be cited accurately (Author, Website & Hyperlink).
  • The integrity of the Information is not compromised - you always will be linked to the most up to date version of your article.

Contact Us for more information.

© 2018 Go-Wine©. All Rights Reserved.
Designed by CX Web Design. Vision of Wine Business Academy