Why Hotels Should Reframe The Narrative As They Open Back Up

Posted: Aug 10, 2020

As the world begins to reopen, Americans will slowly begin to book hotels again for both work and play. The temptation for hotels will be to highlight how they’re going to keep guests safe. This isn’t wrong, but it ignores the fact that every hotel is saying the exact same thing.

To stand out, especially in this new context, you should also double down on the values your guests hold close and the things they are looking to find in everything they do. If you want people to book a room, focus on what they actually care about, and give them more of that.

For hotel owners and managers who weave this into their decision-making process, they could not only attract more guests, but they could also find those who book want to stay there.

By David Allison
August 6, 2020
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