The Amazing Ways The Brewers Of Budweiser Are Using Artificial Intelligence To Transform The Beer In

Posted: Sep 09, 2019


How is AB InBev using AI right now?

Green talked me through three use cases across very different areas of the company’s business. The first is a system called SenseAI that uses machine learning to help brewers improve the quality and flavor of their products.

It involves using real-time analytics to measure data collected during the brewing process – from levels of CO2 used in the processes to the time dedicated to each different stage – to predict qualities of the end product.

Green says, "Supplying breweries is a big thing for us … so SenseAI was setting out to say, 'we have all of this data, how can we utilize it to put the best product we possibly can into our consumers' hands?"

Other data that is used includes results gathered from a grading process, where expert human beer tasters assess the taste of the algorithmically-informed brew.

At the moment this layer of human input is essential – no digital “tasting” system has yet been developed that is able to give as comprehensive and reliable assessment of the taste and quality of a finished beer, as an expert with a biological tongue and brain. But, “In the future, its totally possible we can put a more objective spin to that, as some of these things become more possible to do in a scalable way through technology,” Green says.

By Bernard Marr
September 9, 2019

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