How Hilton Luxury Group Is Capitalizing On The "workcation" Trend

Posted: Dec 08, 2020

You just wrapped your fifth Zoom call of the day. You deserve an afternoon break. In fact, after nearly a year of working from home, you may be due for a radical change of scenery. Why not treat yourself to a few ski runs in Park City, a walk around the gardens of Versailles, or a round of golf in Punta Mita? With remote working here to stay, hotels are capitalizing on a desire to book longer stays that combine a hotel’s work-friendly private space and business amenities with in-destination pleasures that get you out of the room safely.

According to research from Skift-McKinsey Research, average trip duration spiked during lockdowns, indicating that people have been looking for other places to stay and work during the pandemic. Hilton Luxury Brands are responding to this growing “workcation” and “staycation” need with unique offerings that range from extended-stay packages at their Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, and LXR Hotels & Resorts brands (all of the experiences mentioned above are bookable) to enterprise-wide programs like WorkSpaces by Hilton, which offers private guest rooms to work for eight hours a day, with the assurance of industry-leading Hilton CleanStay hygiene standards.

SkiftX spoke with Dino Michael, global category head for Hilton Luxury Brands, about how the company is responding to demand for work-from-hotel experiences, extending trust and loyalty to their customers, and translating the workcation trend into a best-in-class luxury experience.

By Hilton Luxury Group + Skift
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