Shanken News Daily: Deutsch Family Wine & Spirits Partner Acquires Layer Cake Wines

Posted: Dec 13, 2017



Vintage Wine Estates buys Layer Cake, Cherry Pie and If You See Kay brands from One True Vine; Deutsch will handle marketing.

California-based Vintage Wine Estates has acquired the Layer Cake, Cherry Pie and If You See Kay brands from One True Vine for an undisclosed sum. As part of the deal, Vintage Wine Estates partner Deutsch Family Wine & Spirits will now handle sales and marketing for the Layer Cake brand nationally—by far the biggest brand in the deal. The sale is set to close Jan. 2.

While Deutsch will handle sales and marketing for Layer Cake, Vintage Wine Estates will take on responsibility for Cherry Pie and If You See Kay. "We're very excited to soon be leading the sales and marketing of Layer Cake," said Peter Deutsch, CEO of Deutsch Family. "In partnership with [Vintage Wine Estates president and founding partner] Pat Roney and his team, we'll drive existing and new items as part of our mission to grow the brand."

Layer Cake was created in 2004. The brand's current lineup includes nine varietals, including Malbec from Argentina, Primitivo from Italy, Shiraz from Australia and Cabernet Sauvignon from California. In 2016, Impact Databank estimated that Layer Cake sold 516,000 cases, but Nielsen data shows those figures have declined in 2017.

For more on how this deal will help both Vintage Wine Estates and Deutsch, visit Shanken News Daily.

By Shane English
December 12, 2017
Source: Winespectator.com



Go-Wine Sharing and Promotion

Go-Wine's mission is to organize food and beverage information and make it universally accessible and beneficial. These are the benefits of sharing your article in Go-Wine.com

  • It Generates Free Traffic to your site.
  • Your Article Will Get Indexed Faster.
  • Your Google Rankings Will Rise. Google Rise Articles with Positive Participation & Contribution.
  • Your Article Will Reach New Customers and Audience. Go-Wine has a selected audience and visitors from over 120 countries.
  • You always receive credit - you will be cited accurately (Author, Website & Hyperlink).
  • The integrity of the Information is not compromised - you always will be linked to the most up to date version of your article.

Contact Us for more information.

© 2018 Go-Wine©. All Rights Reserved.
Designed by CX Web Design. Vision of Wine Business Academy