Recreational use of marijuana is expected to become legal in Canada in July 2018 and by that time, Puration hopes to be producing its own range of cannabis-infused drinks.
Brian Shibley, CEO of Puration, said: “With the pending nationwide legalisation of recreational marijuana in Canada, combined with Puration’s experience in cannabis extractions and making cannabis-infused beverages, I am even more enthusiastic today about distributing Puration products in Canada.”
Puration, a member of the American Cannabis Innovations (ACI) Conglomerated, has licensed a patented process for extracting cannabinoids (CBD) from the cannabis plant, which it will then use to produce drinks infused with the drug.
The company currently produces and markets cannabis-infused sports water EVERx, which has become a leading brand in the CBD infused drinks market and is one of the only cannabis-infused products in the sports nutrition marketplace.
Shibley added: “I think the opportunity to introduce a cannabinol-infused beverage in Canada is a much bigger opportunity than EVERx.”
Puration is one of two cannabis sector companies currently controlled by ACI Conglomerated, with its sister company currently in talks to control a Canadian dispensary.
This announcement follows news from Constellation Brands that it is set to develop its own range of cannabis-based beverages after acquiring a stake in cannabis producer Canopy Growth Corporation.
By Owen Bellwood
November 17, 2017
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