Data Shows Widening Gap Between Average Bottle Price For Cork And Alternative Closures

Posted: Oct 12, 2017



New data suggests there is a widening gap between the average bottle price of cork-closed wine and wine that is sealed with alternative closures.

According to research from on-trade analysts CGA Strategy, bottles closed with cork account on average for over £5.38 more per bottle than those with screwcap and other closures.

The research looked at sales figures for the top 50 still wine brands by volume in the UK on-trade.

Analysts found there is a widening price gap between closure types – and also volume figures which point to more cork-closed wine generally being sold.

In the first instance, the data shows that the price of cork-closed wine has increased by over 11% since 2015 in comparison to +6% for artificial-closed wines.

Secondly, volume figures for cork wines appear to have grown by 48% since 2015, compared with +10% for artificial closures.

Value sales for cork-sealed wines have also accelerated past screwcap and others, according to the data.

In the past year, value sales of cork have risen by 7% compared with +9% for artificial closures.

Similar results are reflected in the off-trade.

Research conducted by Nielsen on the top 1,500 wine brands in the UK showed value sales for cork-stopped wines are growing by 6.1% year-on-year and carry a £1.52 higher average selling price per bottle than those with artificial closures.

By Jo Gilbert October 09, 2017 Source: Harpers.co.uk



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