Your Next Delivery From Amazon Could Be Your Dinner As Internet Giant Bids To Enter Recipe Box Mar

Posted: Jul 17, 2017


Source: Pexels

  • Amazon filed a trademark for recipe boxes as plan to move into the market
  • If it were to launch in the UK, it would take on brands such as Hello Fresh
  • It recently launched a £10.7billion bid for organic supermarket chain Whole Foods
Your next delivery from Amazon could be your DINNER as internet giant bids to enter 'recipe box' market
Amazon filed a trademark for recipe boxes as plan to move into the market
If it were to launch in the UK, it would take on brands such as Hello Fresh
It recently launched a £10.7billion bid for organic supermarket chain Whole Foods

Amazon is set to start delivering pre-prepared meal kits to homes.
The online retailer has filed a trademark for recipe boxes, which include all the ingredients and cooking instructions for a dish.
Amazon has filed a trademark for recipe boxes, which include all the ingredients and cooking instructions for a dish

The ‘meal kits’ are popular with workers who enjoy cooking but are pressed for time.
Amazon’s plans reveal a further push into the grocery market, after it recently launched a £10.7billion bid for organic supermarket chain Whole Foods.

The trademark filing in the US bears the slogan: ‘We do the prep. You be the chef.’ If Amazon were to launch the boxes in the UK, it would take on established brands such as Hello Fresh – as well as Tesco, Sainsbury’s and Waitrose, which have also started offering the kits.

In its most recent food and drink report, Waitrose said recipe boxes were a trend that would ‘run and run’. It added: ‘Gourmet meal kits with pre-measured, prepped ingredients and a recipe are having a moment right now.’

The boxes can contain anything from meat and seafood to vegetable and fruit-based dishes, as well as the seasoning and sauces.

A spokesman for Amazon yesterday declined to comment.

By Daily Meal Reporter
July 16, 2017
Source: The Daily Meal







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