Wine Blitz Launched By Mainland China’s Ningxia On World Market Plans To Use Hong Kong As Export Bas

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Ningxia, mainland China’s answer to the famous Bordeaux region, is to launch a booze blitz on the world using Hong Kong as a springboard after Sino-French diplomacy put Chinese wine in the world’s spotlight, industry leaders have said.

They were speaking after a 50-strong delegation from wineries in the Ningxia area of the country descended on the ProWine Hong Kong exhibition, which features wines from around the world, to promote the Chinese industry in the wake of its role in international diplomacy between President Xi Jinping and French leader Emmanuel Macron.

“Domestic wines do not have a convenient channel for export or spreading brand images to the world,” said Zhe Xiao, vice-general manager of the region’s Yuashi Winery.

“People may not know Ningxia well, but everyone knows Hong Kong and that we could use as a stepping stone to achieve better promotion.”

The delegates from 16 vineyards from the Helan region in northwest China were among 140 international exhibitors at the three-day ProWine Hong Kong, part of the Hofex show.

By Oscar Liu and Denise Tsang
Source: scmp.com
Date Published: May 10, 2023