Posted: Jul 27, 2020
You drive through and you really don't care about anything but your fast food fix.
It's been a fine business model for a long time, and rarely finer than during the pandemic.
Yet, amid McDonald's increasing reliance on tech-driven drive-thru and delivery, one issue seemed like it might disturb the firmament of success.
McDonald's was insisting that its franchisees owed it money for the fine technology that was driving business toward ever-higher revenues.
Every six months, franchisees have to pay McDonald's a fee, you see, for all the latest innovations -- such as robot drive-thrus. Suddenly, McDonald's was claiming that the fee had to paid monthly. Oh, and that the franchisees were already in arrears.
By Chris Matyszczyk
Source: zdnet.com
July 27, 2021
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