Supermarket Sales Of Bubbly Soar By 50% In A Month As Lockdown-weary Britons Start Celebrating

Posted: Apr 28, 2021

Supermarket sales of champagne soared by almost 50 per cent last month as Britons began celebrating and meeting family and friends after the long winter lockdown.

Figures released today reveal that demand for fizz shot up in the four weeks to April 18 - though overall alcohol sales went up by just 1 per cent.

And in more good news for the leisure industry, pub and restaurant groups report a 'robust' return to trading despite only being able to serve customers outside.

Like-for-like sales in the week to Sunday April 18 were down just 24 per cent on the equivalent period two years ago.

It comes as it was yesterday revealed that pubs in the UK are facing a shortage of premium draught beer including Birra Moretti and Amstel amid huge demand in the first fortnight of outdoor hospitality reopening.

By Isabella Nikolic
April 28, 2021

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