Posted: Dec 18, 2020
At the top of shoppers’ lists this year were diet soft drinks, shredded cheese and flavored potato chips, according to The Kroger Co. Consumers also packed their carts with white wine, heavy whipping cream, fresh burger patties, artisan bread, single-serve coffee pods, party-size packages of assorted chocolate and Black Forest ham.
“The most popular foods and beverages of 2020 underscore how our customers not only adapted to the challenges of this unique year but embraced cooking and eating at home as part of their new routine,” said Stuart Aitken, chief merchant at Kroger. “As many of our customers transitioned to working from home and virtual schoolrooms this year, coffee, fresh deli meat and artisan bread emerged as go-to staples for elevated breakfast and lunch routines, while zero-calorie soft drinks, unique potato chip flavors, wine and chocolate stood out as comfort-food favorites. Fresh ground beef, premium buns and shredded cheese also rose in popularity as our customers recreated their favorite restaurant-style burgers at home.”
With these insights in mind, Kroger’s team of product developers, chefs and innovators developed a list of trend predictions for the year ahead, including examples of products the retailer sells under its private label brands Simple Truth and Private Selection.
“Many of our customers rediscovered their passion for cooking and baking at home in 2020 and aspire to eat more healthy foods and explore more unique tastes and flavors in the year ahead,” Mr. Aitken said. “We’re excited about what Our Brands will offer customers in the new year through innovation and by delivering the fresh, flavorful and on-trend foods they expect from Kroger’s industry-leading portfolio of brands.”
Expect an acceleration of food and beverage products featuring functional benefits to support immune health, digestion, cognitive health, energy levels and stress management. Products offered at Kroger stores include a superfood almond butter, elderberry gummies, organic sparkling kefir water and caffeinated water.
By Monica Watrous
December 18, 2020
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