South Australian Wine Exporters Look Elsewhere In Asia As Trade Tensions With China Simmer

Posted: Nov 26, 2020

The South Australian Wine Industry Association (SAWIA) yesterday announced the new export-focused project, which will help wine producers diversify into the emerging Asian markets for the first time.

The Emerging Markets Program will develop a series of resources on each of the four markets to help wineries know what to expect and how to prepare. Each resource will consist of a market overview of each country, information about sales channels, an in-depth consumer profile and a guide to doing business in each market.

SAWIA chief executive Brian Smedley says the program aimed to equip wine businesses with the tools and opportunities they needed to enter the four emerging markets.

“We’ll also provide case studies, a guide to conducting tastings and explore traditional wine and food pairings in each market,” he says.

“If they then decide to travel to those markets or engage with them virtually, they will be aware of the tips and traps that they might face and be able to showcase their wine to interested persons in a structured way."

By Andrew Spence
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