Whole Foods Identifies 10 Trends That Will Matter In 2021

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As 2020 winds down, food and beverage industry observers are forecasting what trends will drive change in 2021. Last week McCormick & Co. published its annual Flavor Forecast. This week Whole Foods Market has released its predictions of the 10 trends that will matter in 2021.

“There have been radical shifts in consumer habits in 2020,” said Sonya Gafsi Oblisk, chief marketing officer at Whole Foods Market. “For example, shoppers have found new passions for cooking, they’ve purchased more items related to health and wellness, and more are eating breakfast at home every day compared to pre-COVID. Food trends are a sign of the times, and our 2021 trends are no exception.”

The retailer sees consumer interest in health and wellness, specifically products that support the immune system, accelerating next year. That will create additional opportunities for companies selling foods perceived as superfoods, probiotics, broths and sauerkrauts, according to the Whole Foods. Look for more manufacturers to incorporate functional ingredients like vitamin C, mushrooms and adaptogens into formulations.

Breakfast will get an upgrade in 2021 as many people continue to work from home and have the time to linger over their morning meal. Pancake mixes, sous vide egg bites and egg alternatives are three applications that may gain greater attention during the year.

Center store innovation is expected to trend as consumers seek new takes on pantry staples like pasta, sauces and spices. Products that may capture consumer attention include hearts of palm pasta, applewood-smoked salt and vegan soups.

By Keith Nunes
10-20-2020
Source and complete article by: foodbusinessnews.net