A Virtual Summit Providing Solutions For The Wine Industry

Posted: Oct 17, 2020

23-25 February 2021

Spain, October 15th, 2020 - With the world facing three overlapping crises: the SARS-Covid-19
pandemic, the cascading economic recession triggered greatly by it, and the ongoing climate
crisis it's time to revive Wine Future as the world’s first international wine business virtual

WineFuture 2021’s currently confirmed Francis Ford Coppola and HE Irina Bokova, 9th Unesco
Secretary General, in providing the keynote speeches with speakers to include Antonio
Amorim, Fladgate Partnership’s Adrian Bridge, UC-Davis’s Leticia Chacón-Rodríguez,
SodexoMAGIC’s Selena Cuffe, Viña Errázuriz’s Eduardo Chadwick, JF Hillebrand’s Pierre
Corvisier, ViniPortugal’s Frederico Falcâo, LVMH’s Margareth Henríquez, Prof. Greg Jones,
Robert Joseph, Aurelio Montes, Meadowood Estate’s David Pearson, Rabobank’s Stephen
Rannekleiv, Wines of South Africa´s Siobhan Thompson, OIV’s Pau Roca, ‘The Wine Economist’
Mike Veseth and many others to speak of:
• Impacts of Covid-19
• Financial strategies
• Addressing systemic inequities
• Supply change challenges
• Sustainability & the climate crisis
• Engaging new and younger consumers
• Digital marketing and social media
• Fairs and exhibitions, on-site tastings, external marketing
• Transportation & shipping
• Wine Tourism
• Lessons learned from other industries
• Consumption—expansion and trends
• Collaboration & Competition

“WineFuture 2021 will inspire and invigorate wine professionals throughout the world, from all
backgrounds to attend via Zoom,” says WineFuture 2021 host and co-organizer David Furer of
this third edition. “It’ll also allow sponsors to promote brands to people who, due to the
financial and chronological costs associated with on-site events, may not have considered
attending an event of this caliber.”

Pancho Campo, founder of WineFuture, says that “our 2009 and 2011 editions in Rioja and
Hong Kong were very successful in answering the many questions that wine professionals had
about the severe economic recession the world was facing. WineFuture 2021 returns with a
large coterie of this business’s most influential people, and the same spirit of sharing
knowledge in a time that is even more threatening.”

WineFuture 2021 is a non-profit event helping to raise funds for Porto Protocol (PT), Save Our
Schools (ZA), North Bay Jobs with Justice (US).

About CHRAND Events
Organizers oF world-class events for the last 30 years in over 20 countries. CHRAND has
managed and produced summits and conferences with some of the most important world
leaders, celebrities and Nobel Prize winners, including: US President Barack Obama, US VicePresident Al Gore, UN Secretary-General Kofi Annan, film director Francis Ford Coppola
amongst others. Founders and organizers of WineFuture, the World Conference on Climate
Change & Wine and co-organizers of Climate Change Leadership Porto 2018 and 2019.
CHRAND has also managed and promoted concerts, sporting events and wine related events
with legendary names such as Sting, Pink Floyd, Enrique Iglesias, Andre Agassi, and Robert

About David Furer
David Furer is an internationally recognized communicator, marketer, and event organizer
working since 1991 with the world's most recognized and far flung wine-producing locales. His
news and opinion writings currently appear in US, British, and French drinks media outlets,
he's authored and contributed to several wine books. Since 1998 he's developed and executed
marketing projects for numerous US, European, and South American organizations; since 2003
created, organized, spoken at and hosted events in Asia, Europe, and the US of topics including
climate crisis and the sociocultural origins of wine.

Speakers & Sponsors
Chrand Events USA
Pancho Campo

Media & Communications
David Furer
DF Consults
Summit website

Registrations & Accreditations
Patricia Jimenez
Chrand Events USA

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