Portuguese Wine Sales Soar Among Brits During Covid Lockdown

Posted: Oct 11, 2020



It used to be that a party wasn't a party without a few distinctively shaped bottles of Mateus Rosé on the table - until Portuguese wine fell out of fashion.

But now the nation's exports are again soaring in popularity with British drinkers, with some retailers reporting a five-fold increase in sales in as many years.

Berkmann Wine Cellars says it is selling 48,000 bottles a year compared with 9,000 five years ago, with Alex Hunt, the firm's purchasing director, describing Portuguese wine-making as 'at its prime'.

Sales at Marks & Spencer have also soared 30 per cent in the past 12 months, with a 27 per cent rise reported at Waitrose and 23 per cent at Sainsbury's.

When the red wine Porta 6 was featured on BBC1's Saturday Kitchen, demand was so great that it crashed the website of nationwide chain Majestic.

By: Valerie Elliot
Source: dailymail.co.uk
October 11, 2020

 



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