Direct-to-consumer 2020 Wine Shipments Try To Even Out On-premise Sales Loss

Posted: Jul 21, 2020

According to the Wine Analytics Report (WA) released July 15, 2020, consumer spending on domestic wine in June was $3.4 billion and wine spending for the 12 months ending in June reached $70 billion. But according to bw166, the numbers represent a 5% drop from the same period in 2019.

As expected, on-premise wine sales were off over the past six months; in June those sales were 69% down from June of 2019. WA predicts limited on-premise wine sales for the remainder of 2020.

The off-premise world looks quite different. According to Nielsen, at the end of June 27, 2020, off-premise wine sales increased by almost 18% over the same period in 2019, to almost $1 billion.

At about 88% of the market, glass wine packaging remains the dominant container, boxed wines ranked second, accounting for 9% of wines sold. At just $163 million, canned wines captured the smallest portion of sales—still, it is the fastest-growing packaging type, which increased sales 79% over the 52 weeks ending in June 2020. Canned wines commanded an average of $8.60 per 750ml, while wines in glass packaging averaged $9.04 per 750ml.

By Thomas Pellechia
July 19, 2020
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