Top-tier Napa Cab For $10? With Bulk Wine Prices So Low, New Brands Offer Deep Discounts

Posted: Apr 15, 2020

It sounds too good to be true. A $50 Napa Cabernet, repackaged and sold for $10 a bottle. A $40 Anderson Valley Chardonnay priced starting at $1 a bottle.

How, you might ask? Because it’s bulk wine.

That Cabernet and Chardonnay are being sold, respectively, by two new brands: De Negoce and Bêcheur. Both promise a rare sort of bargain that’s possible only when the bulk-wine market is as low as it is right now — the result of an oversupply of wine grapes in California.

It’s easy to see the appeal of their irresistible bottle prices and innovative business practices. But De Negoce and Bêcheur’s ability to offer wine at such low prices is also a harbinger of tough times ahead for the California wine industry, which was already fearing a downturn before COVID-19 brought a host of new financial anxieties.

By Esther Mobley
April 15, 2020
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