Mexican Tequila Makers, Unlike Brewers, Plan To Keep Up Production, Exports

Posted: Apr 06, 2020



MEXICO CITY (Reuters) - Mexican tequila makers have sought to dispel concerns that their exports to the United States will dry up, after two large brewers in the country suspended production to comply with government rules put in place due to the new coronavirus.

"Neither in the United States nor in Canada are there restrictions on manufacturing and selling alcoholic beverages," the president of the Mexican tequila chamber, Rodolfo Gonzalez, said in an interview.

This week, Heineken and Grupo Modelo both said they would halt production in Mexico after the government declared a health emergency and ordered suspension of non-essential economic activity.

It caused a storm on social media and large lines in some local supermarkets as Mexicans sought to stock up on beer.

Mexican tequila makers, however, interpret the newly imposed rules differently.

Gonzalez said the sector was still expecting growth rates of between 4% and 5% for this year - even as the new coronavirus is denting sales to bars, restaurants and hotels worldwide.

The United States and Canada are the largest export markets for the emblematic Mexican alcoholic beverage, with the chamber reporting about $2 billion in sales revenues across 118 countries every year.

Gonzalez said the labor-intensive harvest of the prized agave plant would continue because agricultural production is considered an essential economic activity, even if the production of alcoholic beverages is not.

Gonzalez said stopping crop production would have severe consequences for tequila makers.

"We have to finish planting all the agave for the 2020 cycle by next month," Gonzalez added. "If we were to suspend our activities it would cause irreversible damage."

By Adriana Barrera
April 4, 2020
Source: News.yahoo.com



Go-Wine Sharing and Promotion

Go-Wine's mission is to organize food and beverage information and make it universally accessible and beneficial. These are the benefits of sharing your article in Go-Wine.com

  • It Generates Free Traffic to your site.
  • Your Article Will Get Indexed Faster.
  • Your Google Rankings Will Rise. Google Rise Articles with Positive Participation & Contribution.
  • Your Article Will Reach New Customers and Audience. Go-Wine has a selected audience and visitors from over 120 countries.
  • You always receive credit - you will be cited accurately (Author, Website & Hyperlink).
  • The integrity of the Information is not compromised - you always will be linked to the most up to date version of your article.

Contact Us for more information.

© 2024 Go-Wine©. All Rights Reserved.
Designed by CX Web Design. Vision of Wine Business Academy