Why Portugal Wine Week Is Helping Online Wine Business

Posted: Mar 17, 2020



We are all going to have to find new ways of doing business in the wake of the impact of the coronavirus around the world. Starting with next week’s Portugal Wine Week from André Ribeirinho.

Tell us about Portugal Wine Week. Why are you doing it?

Portugal Wine Week is a live-streamed two-day online trade event. We created Portugal Wine Week with the aim of minimising the impact of ProWein’s cancellation on Portuguese wine producers. The two-day online trade event consists of a series of interviews with wine producers, as well as some guest speakers. It also includes private business meetings between producers and potential clients.

André Ribeirinho says that with the coronavirus means we are all going to have to get used to more remote working and tasting and working together more online

That’s a very creative way to help people at what is a difficult time. What response have you had from producers?

We couldn’t have hoped for a better one. Although this was a last minute announcement and it is the first ever Portugal Wine Week, producers were quick to show their support, acknowledge its value and register – we already have a few dozen on board! We’re really looking forward to helping both producers and trade professionals get the most out of it.

So how will it work?

Portugal Wine Week will take place on March 16-17. We’ll be streaming live from Lisbon on day one and Porto on day two, with a program that includes interviews with producers, as well as some guest speakers. We’re also setting up private meetings between producers and trade professionals to create new business opportunities.

The event is free, so professionals interested in attending the online event and book up a few meetings should head to portugalwineweek.com and register. We’ll then get in touch with them and provide further information.

Will you be doing the interviews live or recording them?

We’ll be live streaming the interviews live, but also recording them. The live stream and other content will be immediately available on the PWW platform so that people can go back and watch them when they can.

What do you hope to be able to share in the videos? What questions will you be asking and what sort of information will you be looking to share?

New releases, Portuguese wine trends, market challenges and opportunities. Generally, pretty much anything wine producers want to highlight that also helps the international wine trade push their businesses with Portuguese wine.

New releases, Portuguese wine trends, market challenges and opportunities. Generally, pretty much anything wine producers want to highlight that also helps the international wine trade push their businesses with Portuguese wine.

Will it be in English or Portuguese?

Portugal Wine Week is an English speaking event. That includes interviews, presentations and content on the platform.

How do people get involved if they want to watch?

All wine producers and wine professionals have to do is register on portugalwineweek.com.

By Richard Siddle
March 9, 2020
Source and complete article: The-buyer.net



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