Posted: Oct 08, 2019
Direct-to-consumer DTC wine sales have grown exponentially in Australia over the last decade, emulating the growth seen in countries such as the United States where DTC sales represent a significant portion of the overall market. That growth has been documented in annual reports undertaken by various industry organisations which, in turn, has provided American wineries with essential data to assist in growing this important distribution channel.
In Australia, the value of Direct-to-consumer sales is increasingly being recognised by wine businesses. The Cellar Door and Direct-to-consumer survey aims to collect data on DTC and produce a series of key benchmarks and statistics to assist wineries develop their wine tourism and DTC activities.
Information is collected and reported on:
In this report, ‘direct-to-consumer’ includes any means of selling directly to a consumer – e.g. cellar door, wine and loyalty clubs, events, winery website, phone and mail order sales.
Key insights from the 2019 report include:
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