Measuring Wine's Apathy Problem

Posted: Oct 07, 2019



Napa, Calif. Wine has an apathy problem in restaurants. Only 31 percent of diners order wine first when they sit down for a meal, while the rest choose beer or spirits to get things rolling. This preference is even more pronounced in the mere 17 percent dollar share of market that wine commands in off-premise accounts nationwide, according to Nielsen.

A major California winery dug up several reasons for this apathy and some potential solutions through its own data gathering.

Alex Kessler, consumer insights and business intelligence manager for O'Neill Vintners & Distillers, told the audience at this week's Wine Industry Technology Symposium in Napa that the top reasons for choosing wine last are: Wine is expensive, people prefer the cocktail experience, and wine is intimidating.

By Jim Gordon
October 04, 2019
Source and complete article: Winebusiness.com



Go-Wine Sharing and Promotion

Go-Wine's mission is to organize food and beverage information and make it universally accessible and beneficial. These are the benefits of sharing your article in Go-Wine.com

  • It Generates Free Traffic to your site.
  • Your Article Will Get Indexed Faster.
  • Your Google Rankings Will Rise. Google Rise Articles with Positive Participation & Contribution.
  • Your Article Will Reach New Customers and Audience. Go-Wine has a selected audience and visitors from over 120 countries.
  • You always receive credit - you will be cited accurately (Author, Website & Hyperlink).
  • The integrity of the Information is not compromised - you always will be linked to the most up to date version of your article.

Contact Us for more information.

© 2019 Go-Wine©. All Rights Reserved.
Designed by CX Web Design. Vision of Wine Business Academy