Get Ready For Cancer Warnings On Wine Labels

Posted: Sep 13, 2019

Deep within the State of the Industry Report that was released in January, I discussed the Cumulative Negative Health Message that is being spread by neo-prohibitionists. That message is resonating with consumers and wine sales are being impacted, particularly among young health-conscious consumers.

In fact, the total volume of wine sold through distributors in the US has turned negative in both restaurants and grocery/drug store sales in the 12 month period ending in June of this year. When was the last time that happened?

More recently in this blog, I wrote an article on one particular piece of "research" that was funded by anti-alcohol groups. The stated goal of the junk science was to "communicate possible cancer risks that exploit successful historical messaging on smoking." Said plainly, the goal of the research was to use the known link between cancer and cigarettes and cross-pollinate that same cancer fear to wine consumption.

The volume of the narrative that is attempting to say wine consumption is "just like smoking" is growing and discussions have started regarding changing the warning labels on the back of wine.

By Rob McMillan
September 11, 2019
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