Champagne Price War Leaves Supermarket Bubbly Cheaper Than Mouthwash At 9.99 British Pounds

Posted: Apr 19, 2017



Six bottles of Louis Delaunay champagne in Tesco are cheaper than mouthwash Supermarkets have lowered the price of champagne to match that of Prosecco
Champagne from Tesco, Asda, Aldi, Lidl is cheaper than Corsodyl and Listerine.

Champagne is now cheaper than mouthwash thanks to the latest supermarket price war.

Tesco is selling a 750ml bottle of Louis Delaunay champagne for £12, but it has cut the price by a quarter to £9 per bottle for those who buy six.

At £12 per bottle the cost per 100ml is £1.60, but at £9 it is £1.20 per 100ml - less than the equivalent amount of mouthwash from household brands such as Colgate and Corsodyl.

Tesco is selling Louis Delaunay champagne for £9 per bottle for those who buy six - Listerine Advanced Defence Gum Treatment Mouthwash can cost £3.49 for 250ml, or £1.40 per 100ml

The price of a 750ml bottle of Asda's Louvel Fontaine champagne has been reduced from £11.98 to £10 - the equivalent of paying £1.33 per 100ml.

And a bottle of bubbly costs as little as £9.99 at budget chains Aldi and Lidl.

Meanwhile, Listerine Advanced Defence Gum Treatment Mouthwash can cost £3.49 for 250ml, or £1.40 per 100ml, and Colgate Peroxyl Mouthwash is selling for £4.50 for 300ml, or £1.50 per 100ml.

Corsodyl Mint Mouthwash can cost £10.00 for 600ml, or £1.67 per 100ml.

Martin Isark, of consumer site Can I Eat It?, said competition was driving supermarkets to lower the price of champagne to match that of Prosecco.

THE CHAMPAGNE PRICE WARS

Tesco: Louis Delaunay 750ml = £12.00 or £1.60 per 100ml.
Buy six bottles, get 25 per cent off = £9.00 per 750ml or £1.20 per 100ml.
Asda: NV Louvel Fontaine 750ml - £10.00 or £1.33 per 100ml.

Mouthwash:
Listerine Advanced Defence Gum Treatment = £3.49 for 250ml or £1.40 per 100ml.
Colgate Peroxyl Mouthwash = £4.50 for 300 ml or £1.50 per 100ml
Colgate Total Pro Gum Health Antiseptic = £11.77 for 750ml or £1.57 per 100ml
Corsodyl Mint = £10.00 for 600ml or £1.67 per 100ml

'The drinks world has gone really mad when a gargling mouthwash costs more than champagne,' he said.

'Bubbly is a handcrafted luxury product that has had a minimum of 18 months of bottle ageing.

'It seems supermarkets have decided the only way to shift it off the shelves is to bring the entry level down to the price of Prosecco.'

Source: Daily Mail
April 16, 2017



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