Posted: Jul 28, 2018
Andrew Chalk, our senior contributing editor has discovered a fantastic new take on coffee from an unexpected group of founders. The excerpt below from Craftbeverages.com and Andrew's analysis immediately following this excerpt will guide you to what we feel will provide a new coffee pleasure for you and your customer's senses.
Back in 2002, the term "Third Wave Coffee" was introduced into the lexicon of the coffee industry.
History Of Third Wave Coffee
The term “third wave” is relatively new, so there is not much history to talk about. The use of the term began in 2002 with an article by Trish Rothgeb (formerly Trish Skeie) of Wrecking Ball Coffee Roasters. In the article, published in the Roasters Guild publication, The Flamekeeper, Rothgeb defined the three coffee movements as “waves”. Following this description, “third wave” became the mainstream term representing the movement.
The third wave of coffee is characterized by coffee lovers interested in the character of the coffee itself. Sometimes this movement is more of a reaction against bad coffee and the way bad coffee has been promoted. Not that marketing and social are not important in third wave growth, but they are not the driving force. Look at it this way: In the first wave, the consumer led the way. It was all about availability to the masses on a national scale. With second wave, the coffee was better, but marketing the experience was the driving force. With third wave, production and marketing take the back seat, and the product takes center stage.
The third wave is, in many ways, a reaction. It is just as much a reply to bad coffee as it is a movement toward good coffee. – Trish R. Skeie, Wrecking Ball Coffee Roasters
I just got a sample of these. It is good and has replaced my default coffee. Have you tried the new flavors by Fire Department Coffee? 
IRISH-WHISKEY-INFUSED COFFEE: The Irish Whiskey-Infused Coffee by Fire Department Coffee is the newest addition to FDC's wildly popular spirit-infused coffee line. Created with FDC’s signature spirit-infusion process, the Irish Whiskey-Infused Coffee is a medium-bodied roast with flavors of toffee, butterscotch, and vanilla. 
BOURBON-INFUSED COFFEE: FDC’s signature spirit-infused coffee flavor, bold, smooth flavor of bourbon in every sip. The Bourbon Infusion has the delicious smoothness of bourbon and the best part is you can drink it in the morning without feeling guilty. FDC also features Rum and tequila infused coffee flavors. View all the Spirit-Infused Coffee Collection here.
...And for the Donut Lover there is:
DONUT SHOP: For classic coffee lovers, this new medium roast coffee is perfect for drinking and dunking. The delightful flavors of our Donut Shop blend are the perfect complement to every morning breakfast. Firefighter brewed and police officer approved!
By Andrew Chalk July 28, 2018
Source: Go-Wine.com
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