The Uncertain Future Of Restaurant X: An Attempt At High-end Chinese Cuisine

Posted: Jul 23, 2018



By Andrew Chalk Senior Contributing Editor Go-Wine.com

When I heard that high end Chinese cuisine was coming to my downtown area, my first reaction was surprise, and then skepticism. It is hard to compete with the indigenous product when the indigenous product is so strong. And while my city may not be Hong Kong or Vancouver, we are solid in authentic Chinese food from several regions of China. Sure, there are the P.F. Chang’s and other chains but they don’t compete at the high end where you would expect to attract a more informed diner.


 


RESTAURANT X JUST OPENED. IT IS ALL IN THE CONCEPT...

I had to find out what was going on so I made a reservation. It was just four days after opening night so there are some things I won’t critique. The obvious one is service, as nobody has yet found a way to get service running smoothly sooner than six weeks after opening date. It is just restaurant law. That said, our waitress was very helpful. Also, when we arrived at the maître’d stand there was a customer in front engaging the maître’d with a lot of questions about the restaurant. A young lady working at the stand saw us, stepped round the conflab, and handled seating us per our reservation, without waiting. She turned a serial process into a parallel one. That is initiative.

The other thing that I won’t critique is the execution of the recipes behind the dishes we ordered. At this stage in a restaurant’s life it is the concept and vision that is fair game.




HOW IT FEELS

Restaurant X is situated behind a bar off the lobby of the hotel. There is no natural light other than what makes it off the street scene the other side of the bar. That makes it a challenging space for the restaurant designer. Precisely how you judge this designer’s work will depend on where you are seated. There have already been some puff pieces in the our local media, but if you do make a reservation specify to not be at the tables at the back on the west side. That is where the decorating budget ran out and you will find yourself in a gloomy corner with obvious flaws. For example, there is a table on each side of the alcove and only one light, which is in the ceiling in the middle. This means that when you ask your waiter or waitress about the menu, they stand between you and the light, making the discussion impossible. Better design would have put some sconce lights on the walls as an alternative light source. But that would also have drawn attention to how plain the painted walls are. They are crying out for texture (fabric?).




SORRY, I DIDN’T HEAR THAT LAST PARAGRAPH

The other thing you won’t escape is the noise. With the music off it averaged 82dB on Decibel X, and 86dB with the music on. That is louder than a diesel truck doing 40 mph at 50 ft (84 dB) so don’t come here for quiet conversation. I wonder who wants a restaurant ambient noise level that high? Is it something the restaurant’s consultants told them? They should attract a lot of ‘Tinder dates not working’ and divorced couples meeting to discuss custody.




MENU MUSINGS

Before we discuss the menu it should be said that, with it designed the way it is, there is a lag before appetizers arrive. Tex-Mex restaurants fill this time span with chips and salsa. Maybe something crispy and salty would work here? Perhaps this could increase beverage sales.

The menu is based on a shotgun education the chef undertook in the immediate year before the restaurant opened. The chef had never cooked Chinese before that. The resulting menu is heavily dim sum weighted, along with some small cold plates as well as some other appetizers. Serving dim sum in our city invites comparison with mainstays which have an average wait time of 1 hour on Sunday at some other great locations. These other competitors have xiao long bao and shu mai, like Restaurant X, plus a lot of other choices. The other putative specialty of Restaurant X is Cantonese Roast Duck, a kind of petit bourgeois version of the legendary Peking Duck. This is going to invite comparison to a myriad of other greats in our area.




THE WINE LIST MAY WIN AN AWARD FOR ‘WORST IN TOWN’

The by-the-glass wine list (five whites and five reds) is a disaster - slung together without imagination but with a double review by accountants to keep the margins up. The bottles (20 in total) are slightly better. In both cases this is terribly sad because it is a tremendous opportunity missed. The real competitor is BYOB. Just about any Chinese restaurant in town has it. Restaurant X is pushing high margin cocktails instead of wine (a popular pursuit these days) but, unlike wine, many cocktails struggle with food.


THE STRENGTHS
On the other side of the equation are a couple of factors in Restaurant X’s favor. One is the captive market of hotel guests. The other is an absence of sit down Chinese restaurants in the area. Most of the competition is at least a 20-minute drive away.

POSTSCRIPT

I started out skeptical that the concept of high-end Chinese was viable in our area. I am even more skeptical now. If I was an F&B executive I would be rolling alternative restaurant concepts over in my mind (our metropolis doesn’t have a Barrafina - now there’s an idea).

Our check came to $160 for two, including tax and tip. Two glasses of wine are included in that number. Also, we Ubered, and you may like to as well. It saved a long wait at the valet stand.

By Andrew Chalk
July 23, 2018
Source: Go-Wine.com



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