He was the first Argentine winemaker to export Malbec and a staunch defender of wine quality at a reasonable price.
The renowned Argentine winemaker Ricardos Santos died Sunday night in Mendoza. He was a promoter of Malbec and a tireless defender of wine quality at a reasonable price.
People from the wine industry of Mendoza will remember him with affection and respect throughout the social networks.
Santos was born in Buenos Aires and graduated with an architectural degre at the University of Virginia, California. After finishing his studies he returned to Argentina and settled in Mendoza, where his father Manuel had founded the Norton Winery, of which he would later become a fundamental member of the board.
He bet on the Malbec variety, which was one of the first strains planted in Cuyo by European immigrants. He managed to convince an importer in the United States that the future of Argentine wine was there. According to the Clarin news, he was the creator of the first Norton-Mendoza Malbec in 1971. He was the first Argentine winemaker to export Malbec.
He was an advocate for wine quality, but he felt that he should not overcharge for his wine. "When talking about high-end, which refers exclusively to the price, we are sending the wine lover erroneous information, making them believe that because they are expensive they are of better quality," Santos told Vinos y Vides
By Luciana Guzmán June 3, 2018 Source: Viapais.com
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