It’s the same story. Next week (next month) things are going to be different! You are going to make those changes you have been endlessly talking about. You make a declaration to the world that you are going to really do it and now you mean it. Again.
Here’s the question: why wait?
Maybe it’s not the right time? Truth is that time doesn’t wait to be convenient, it just keeps ticking away.
You need to pull a few things together first?
This stalling excuse is just a fancy version of the “I’ll do it tomorrow” classic. The only thing is that then tomorrow gets busy (because that’s life) and you pull that classic back out and say “tomorrow”... again.
Let’s look at some of those changes many want to make and are holding back to implement:
The longer you wait to up your marketing game the harder it is to play the game. More and more new restaurants open every day and that is competition. They don’t want to play nice. They want your market share. The longer you wait, the more you are practically giving them. If your brand is not top-of-mind you are soon forgotten.
McDonald’s is a well-known global brand. Do you see them stopping their marketing machine because everyone knows who they are? No way! They want those Golden Arches embedded deep in your unconscious.
When you stop seeing McDonald’s market is the day you want to slow down, too. Until then, press your marketing accelerator down to the floor!
Here are three short tips:
Kill the Vampires
You see them. Those negative energy vampires that are sucking the life out of your restaurant’s culture. The A players loathe them because they have to pick up their slack. Your guests cringe when they see them coming to their table to tell them about the terrible week they’re having. You gasp when you see the paycheck you had to sign for them for all the drama they cause. So, why tolerate them?
Will you be short staffed?
Will you have to work their station?
Are you afraid to let them go?
Time to face all those fears because of the one thing you have really avoided: recruiting consistently. By not being actively recruiting to keep a pipeline of applicants coming in you are reduced to hiring by demand. You never want to hire only when you need to fill an empty spot. That is a recipe to attract mostly C players.
Write these words down: What you put up with, you end up with.
Time to get rid of those that are draining the culture from your restaurant. Here's a little flow chart to help you!
All You Need is Love
Don’t get all tearful, yet. What this means is you must take care of yourself. There is a connection between your self-care and the energy in your restaurant. The hospitality business is all about being the ultimate host (the word itself comes from hospes or host). We give so much to others in this business, yet we fail miserably at taking care of ourselves.
Most of those New Year resolutions revolve around “finally getting in shape” or “joining a gym”. Why wait? Surely, the gym in your neighborhood would not turn you away saying “wait until next year.”
There is no greater gift you can give to yourself, your family, your team, and your guests than the gift of self-care. What, no gym in your town? Surprise! Self-care is not just about the physical game. It’s even more critical to focus on your mental game!
Glad you asked...
Still want some exercise? Try these:
If you are looking at those goals for next week/month and they don’t move you to take action today, then here is some bad news… those goals are not big enough!
Big audacious goals are required to get you moving. Deep deeper and come up with a compelling goal that pulls you towards it. Avoid push goals that you feel you need to do out of some unconscious obligations or you think you want. You need to want your goals like it’s the last meal you will ever have!
The power to change your restaurant is not held captive by tomorrow or next month. It’s in the actions you take today. Like, right now, today!
What are you waiting for?
February 16, 2018
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