The American Beef Industry Is Fighting Back Against Bleeding Veggie Burgers

Posted: Feb 28, 2018



The meat industry seems to have taken notice that the vegetable protein companies are taking a strong position in the marketplace. This 30 second read from eater is eyeopening.

Vegetarian start-ups such as Impossible Foods and Beyond Meat are working on faux animal proteins that are so close to the real thing that they actually bleed. American cattle ranchers are now planning to fight back. The U.S. Cattlemen’s Association is petitioning the United States Department of Agriculture to set hard and fast definitions for terms such as “beef” and “meat.”

By Chris Fuhrmeister
February 26, 2018
Source and complete article: Eater.com





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