Posted: Feb 09, 2018
Delicato will expand into imports with top-selling Chilean wine portfolio
NAPA, Calif. Feb. 8, 2018April 1, 2018. Delicato will manage the sales and marketing, and Santa Rita will maintain ownership and production of the wines. Santa Rita is the #1 selling wine in Chile and the #2 Chilean Brand in the U.S.*
Family-owned and managed wine company Delicato Family Vineyards (“Delicato”) and Chilean wine company Viña Santa Rita (“Santa Rita”) announced an agreement to appoint Delicato as the exclusive U.S. importer for Santa Rita brands with authorization to import, register, distribute and sell in all U.S. states beginning on April 1, 2018."
Delicato will manage the sales and marketing of Vina Santa Rita in the United States. Santa Rita will maintain ownership and production of the wines. Santa Rita is the #1 selling wine in Chile and the #2 Chilean Brand in the U.S.*
Delicato is the fastest growing 'Top Ten' wine company as reported by The Nielsen Company*, and was recognized at the January 24, 2018 Unified Wine Symposium with the top growth award for 2017**, led by the performance of Bota Box, Noble Vines, Gnarly Head, Black Stallion Estate Winery and Z. Alexander Brown wines.
In 2017, Delicato made a strategic investment in V2 Wine Group of Sonoma("V2"), to expand the company's presence in the on premise and fine wine selling channels. The company now has two distinct sales and marketing organizations, each with its unique product portfolio and channel strategy, supported by a singular national accounts team. V2's portfolio includes luxury wines from top wine growing regions such as Napa's Merryvale and Starmont Wineries, Sonoma's Toad Hollow, Donati Family Vineyards, Oregon's Wine by Joe, Washington's Mercer Estates, and Torbreck Vintners of the Barossa Valley. The addition of the Santa Rita brands showcases the dual sales organization strategy with Delicato's national division managing the premium tier, and the V2 division managing the luxury tiers of Santa Rita.
"Our partnership with Santa Rita marks our first entrance into the imported wine category, allowing us to better serve our customers with category leading brands such as the popular Santa Rita 120 and the iconic Casa Real," noted Delicato President and CEO Chris Indelicato. "Like Delicato, Santa Rita has a rich history rooted in family and we are thrilled to be working alongside them to grow these brands."
"We are excited to join forces with Delicato as our partner in the U.S. based on the company's continued growth trajectory and the cultural continuity of working with a family run business," said Viña Santa Rita CEO Andrés Lavados. "Delicato has the sales and marketing expertise and the national distribution network to take Santa Rita to the next level."
Viña Santa Rita is one of the leaders of the Chilean Wine Industry with vineyards in the most important premium valleys in Chile and main facilities in the heart of Maipo Valley, closed to the capital Santiago. Viña Santa Rita was founded in 1880 and in 1980 was acquired by Santiago-based Claro Group, a leading producer of premium wines in South America. Today the property in Maipo Alto, Alto Jahuel, is declared Historical Heritage with historic buildings and a 19th century park, museum, hotel and restaurant.
*Nielsen, xAOC Liquor Plus, 52 Weeks Ending 12-30-17
** Nielsen "Best of the Best 2017" – 100K case growth + double digit % increases
About Delicato Family Vineyards
Delicato Family Vineyards is a fourth generation family-owned company founded in 1924. The fastest-growing top ten wine company, Delicato produces a unique range of California wines including Bota Box, Gnarly Head, Noble Vines, Black Stallion Estate Winery, Z. Alexander Brown, Diora, Brazin, Irony, and Earth Wise, and is the importer for Santa Rita wines from Chile. Delicato's portfolio also includes the V2 luxury wines from top wine growing regions such as Napa's Merryvale and Starmont Wineries, Sonoma's Toad Hollow, Donati Family Vineyards, Oregon's Wine by Joe, Washington's Mercer Estates, and Torbreck Vintners of the Barossa Valley. For more information, visit www.delicato.com and v2winegroup.com.
About Viña Santa Rita
Heritage and enterprise are hallmarks of Santa Rita, one of Chile's premier wine estates. Founded in 1880 in Chile's Maipo Valley, this historic property was among the first to pioneer plantings of European grape varieties in Chile. In 1980, it was acquired by its present owner, Claro Group, under whom Santa Rita has reaped the rewards of continuous investment, resulting in a period of impressive growth, during which the winery has consolidated its position in the vanguard of Chile's most successful and innovative estates. Today Santa Rita continue its leadership in wine industry in Chile and in more than 70 countries with premium wines and global brand as 120. For more visit: www.santarita.com.
NEWS PROVIDED BYDelicato Family Vineyards
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