Guy Fieri Says Ghost Kitchens Are Here To Stay

Posted: Feb 09, 2022

Guy Fieri is a restaurant owner and TV star, and he knows the food industry in and out. Ghost kitchens aren't going anywhere, the star told Insider in an interview about his Super Bowl commercial for Bud Light Hard Soda.

Fieri, who owns more than 80 restaurant locations and concepts and 175 locations of virtual concept Flavortown Kitchen, recently told Insider about the challenges facing the restaurant industry right now, including inflation and a shortage of workers. "It's so difficult right now," he said.

To survive the unique challenges of the last two years, restaurants came up with ideas to keep business going aside from typical customers in dining rooms. Fieri pointed to ghost kitchens and relying on delivery orders as concepts that emerged and worked for restaurant owners.

Ghost kitchens, also called virtual brands or cloud kitchens, are restaurants that only serve customers through takeout and delivery, often operating out of the kitchen of another business. Guy's Flavortown Kitchens mostly operate from restaurants including Bertucci's and Buca di Beppo, Eater reported. While there will always be demand for traditional dining-out experiences, Fieri told Insider, he predicts ghost kitchens like his own will continue playing a big role in the industry now that customers have been exposed to the convenience and variety the concepts offer.

By Mary Meisenzahl
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