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Mcdonald's To Expand Mcplant Burger Internationally

Posted: Sep 14, 2021



The wait for McDonald's meat-free McPlant burger is finally over — at least if you live in Coventry, England. The fast-food giant has announced that its first-ever plant-based burger will be trialed at 10 restaurants in the city later this month, before being rolled out to more than 250 locations throughout England and Ireland in mid-October.

McDonald's co-developed the McPlant patty with Beyond Meat, and the chain has also devised a vegan cheese made from pea protein. Its sesame bun is also vegan, and each McPlant will be cooked and prepared separately from other McDonald's menu items (because we're guessing McDonald's learned from the legal headaches Burger King faced when it prepped its Impossible Whoppers on the same grill as its non-Impossible versions).

In addition to vegan cheese, each McPlant is also topped with ketchup, mustard, a vegan sauce, freshly sliced onions, pickles, lettuce, and tomato. As a result of the all-vegan accompaniments and the care McDonald's is taking to ensure it doesn't come in contact with any non-vegan grills or utensils, the McPlant has been fully certified as vegan by the Vegetarian Society.

"As with every McDonald's offering, we take our time to ensure it meets the highest standards and is something that all our customers will enjoy," Michelle Graham-Clare, the Chief Marketing Officer for McDonald's UK and Ireland, said in a statement. "We are always looking for different ways to innovate and meet our customers' needs, and with McPlant we have a delicious plant-based burger that will appeal to everyone. Whether you're vegan or just fancy a plant-based patty, we're confident you will enjoy the McPlant."

By Jelisa Castrodale
09-09-2021
Source and complete article by: foodandwine.com


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