Posted: Aug 13, 2020
Last month California Governor Gavin Newsom ordered the re-closure of all bars and indoor restaurants across the state. It is unclear when he’ll amend the mandate. With over 560,000 cases of COVID-19 within his borders, it probably won’t be anytime soon. And with all the uncertainty swirling around the ongoing pandemic, one thing, at least, is known for sure: whatever food and beverage scene is waiting for us after this is all over will look vastly different than the one we remember.
Jason Berkowitz is helping bars and restaurants proactively plan for that new normal. As founder and CEO of ARROW UP, he's working with the Independent Hospitality Coalition and local municipalities to help businesses train their team, self certify that they're following the recommended safety guidelines and establish a rating system similar to the health and safety letter grades you might remember in big cities. In this era, of course, there’s no room for anything less than an ‘A’.
“We should plan on seeing face coverings, plexiglass dividers, and floor markings to help protect the experience,” advises Berkowitz, who just inked a deal with the City of Santa Monica to establish safety-certified seals that compliant businesses will hang from their storefronts. “Depending on the style of business, there will be a 'safety greeter' at the front controlling the flow. Plan on the 'I'm dropping in to quickly order and grab a coffee' to take a bit longer, but worth it in the name of safety and supporting your local cafe. Also look out for contactless payments with a push to contactless menus.”
By Brad Japhe
August 13, 2020
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