Posted: Jun 01, 2020
When the pink boxes with the playful illustrations arrived, my wife couldn’t but help remark, “Oh, this is fun.” Instead of unlabeled plastic trays or nondescript cardboard containers, the takeout boxes were more than just an afterthought. Opening each of the $40 Bentos of sushi the nigiri, temaki, sauces, and edamame were arranged just so, with corresponding labels on the lid. The design conveyed that care had gone into how our delivered dinner would be received by us in our home. This didn’t feel like ordinary takeout.
The box was created by a new delivery-only restaurant Krispy Rice. It’s a subsidiary of SBE, which has restaurants like Bazaar by José Andrés, Katsuya, and Umami Burger in its portfolio along with hotels and nightclubs around the world. SBE moved up Krispy Rice’s opening as Covid-19 created demand for delivery, but this project was long in the works. And if successful, SBE’s network of delivery-only ghost kitchens will change the playing field traditional restaurants will face when Covid-19 abates and the economy fully reopens.
By Jeremy Repanich
June 1, 2020
Source and full article: Yahoo.com
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