Posted: May 30, 2020
How sprawling luxury resorts are primed to lead the way into post-pandemic reopening.
As hotels cautiously reopen for the summer travel season, health and safety concerns are top of mind. Gifted with acres upon acres of land, sprawling luxury resorts — from wilderness retreats to private islands — provide plenty of space to feel comfortable without being crowded. And it's these properties that are in an optimal position to lead the way.
"Properties with fewer people and more space far away from cities are going to be big hits for travelers who are ready to hit the road again," said John E. DiScala, founder of travel blog Johnny Jet. "But most of all, people want to be healthy, and I'm still seeing many people who are hesitant to board a flight for a vacation at the moment."
In May, the American Hotel & Lodging Association (AHLA) launched its Safe Stay guidelines, developed with input from hotels, public health experts, and recommendations from the Centers for Disease Control and Prevention (CDC). These guidelines are being adopted as the baseline health and cleaning requirements at thousands of hotels, with many determined to go beyond the recommendations.
Additionally, Four Seasons Hotels and Resorts announced a new partnership with Johns Hopkins Medicine International to develop Lead With Care, an enhanced health and safety program for its properties. And Montage International has partnered with One Medical, a leading national digital health and primary care organization, to provide virtual care services to hotel associates and guests.
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