Posted: Dec 06, 2019
After staging its own comeback in recent months, Chipotle Mexican Grill wants to help lead another resurgence.
The fast-casual restaurant chain is making a new financial commitment to help tackle the nation's farming crisis and the plight of struggling young farmers, officials shared exclusively with USA TODAY.
“We need to do more than just say we’re committed to ‘food with integrity’; we actually have to help the whole system,” Chipotle CEO Brian Niccol told USA TODAY, speaking of the company's food standards. “It’s not going to just be enough for us to buy ingredients. I think we have to go a step further.”
Niccol, who moved from the top job at Taco Bell to Chipotle in early 2018 when the brand was still reeling from a slew of food-safety issues, including outbreaks of E. coli and norovirus, said that more young farmers are needed.
This week, the company will hold its first Farmer Friday to support the National Young Farmers Coalition nonprofit. For every entree purchased on the restaurant’s website or app on Friday, $1 will go toward seed grants, up to $250,000.
By Kelly Tyko
December 4, 2019
Source and complete article: USATODAY.com
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