Posted: Feb 09, 2019
The Mexican chain has added a second line to its stores that field only digital orders, and it's testing out "Chipotlanes," which let customers order online and pick up through a drive-thru lane in some stores. It offers delivery through its app and delivery platforms.
In the last three months of 2018, Chipotle's digital sales grew 66%.
"We are definitely under a digital transformation at Chipotle," CEO Brian Niccol told CNN's Christine Romans.
Niccol became CEO about a year ago, replacing Chipotle founder and chairman Steve Ells.
CNN's Christine Romans sits down with Chipotle's CEO to discuss the chain's turnaround, its soaring stock price, and what the future of its restaurants looks like.
He was tasked with turning the company around after a difficult period. Customers were hesitant to trust the restaurant following an E. coli outbreak that made 60 Chipotle customers in 14 states ill in late 2015 and early 2016. Chipotle (CMG) also struggled to contain several norovirus incidents in its restaurants over the past few years.
In addition to focusing on digital improvements, Niccol is highlighting the company's real ingredients and pushing out menu innovations like diet-friendly bowls.
The efforts are working. The company's stock has risen about 35% over the past year, and sales are growing. In the fourth quarter of last year, comparable restaurant sales grew 6%.
As far as a turnaround goes, "we're definitely just getting started," he said. "There's still so much opportunity in front of us, and there's still a lot of work to be done."
By Danielle Wiener-Bronner
February 9, 2019
Go-Wine's mission is to organize food and beverage information and make it universally accessible and beneficial. These are the benefits of sharing your article in Go-Wine.com
Professional consulting to the Food and Beverage industry.www.winebusinessacademy.com
In 2006, Charles Smith created Charles Smith Wines: The Modernist Project, which centers around the trend that most people generally consume...www.go-wine.com/charles-smith-wines
Go-Wine 25 Great Wineries in US selection prioritizes quality, value and availability.www.go-wine.com/great-wineries-in-america
Tasting wine is a nice experience, but visiting the places in which wine is made is a magic moment.