restaurant-news

Missouri Bans Labelling Meat-free Products As Meat

Posted: Sep 10, 2018



How will the impossible burger be merchandised in restaurants? There seems to be an initiative defining the term "Beef" or "Milk".

The state of Missouri has banned the use of the word ‘meat’ on products not derived from harvested production livestock or poultry.

Missouri is the first state in the US to ban the use of the word ‘meat’ on product not derived from harvested production livestock or poultry.

This means that vegan and other plant based substitutes will not be allowed packaging using the word ‘meat’. The law took effect last week, and violators of the law are subject to one year in prison, and a fine of up to $1,000.

The Missouri Cattleman’s Association supported the measure and stated that this is about protecting the integrity of the products that farming families throughout the country work hard to achieve.

Food Fraud 2019 | 28 February 2019
Now in its third year, Food Fraud 2019 reunites leading industry professionals from across the globe, to a one-day event, dedicated to upholding the integrity of the global food supply chain. Produced in association with some of the finest experts in the food industry, Food Fraud 2019 will once again bring together quality assurance heads from global food manufacturers and processors who need to keep up-to-date on the latest regulations.

Vice President of the association said: “This legislation does not stifle technology, but it does ensure the integrity of our meat supply and reduces consumer confusion. We must ensure that those products do not mislead consumers into thinking those products are actually meat produced by farm and ranch families.

“The use of traditional nomenclature on alternative products is confusing to consumers and weakens the value of products derived from actual livestock production.”

Four groups have already filed a lawsuit against the state, arguing that this law violates First Amendment rights, impeding a company’s ability to accurately label clean meat products. These groups are The Good Food Institute, the Americal Civil Libilities Union of Missouri, Tofurky and the Animal Legal Defense Fund.

They argue that consumers are not confused by the term ‘plant based meats’, and for many years, the edible portions of fruits and nuts have been referred to as meats.

Steven Wells, the executive director of the Animal Legal Defense Fund said: “Missouri is putting its thumb on the scale to unfairly benefit the meat industry and silence alternative producers. “This law violates various constitutional principles, including free speech – which should be a concern for everyone, regardless of diet.”

Other regulators have considered banning the use of the word ‘milk’ from nut-based alternatives.

By New Food
September 5, 2018
Source: Newfoodmagazine.com


Go-Wine Sharing and Promotion

Go-Wine's mission is to organize food and beverage information and make it universally accessible and beneficial. These are the benefits of sharing your article in Go-Wine.com

  • It Generates Free Traffic to your site.
  • Your Article Will Get Indexed Faster.
  • Your Google Rankings Will Rise. Google Rise Articles with Positive Participation & Contribution.
  • Your Article Will Reach New Customers and Audience. Go-Wine has a selected audience and visitors from over 120 countries.
  • You always receive credit - you will be cited accurately (Author, Website & Hyperlink).
  • The integrity of the Information is not compromised - you always will be linked to the most up to date version of your article.

Contact Us for more information.

© 2018 Go-Wine©. All Rights Reserved.
Designed by CX Web Design. Vision of Wine Business Academy