Posted: May 27, 2021
Getting the perfect coffee from the farm all the way to your cup is a multistep process that involves several rounds of pulping, milling, fermenting and drying.
But it’s only towards the end stage of the process that you get any idea of what the coffee will actually taste like.
This final grading of the coffee — known as “cupping” — is the make-or-break moment for the coffee farmer or merchant when a small batch of coffee is roasted and made up into a brew. Only then do you really know if this batch of beans is going to give you the taste profile you want.
This is becoming more and more of an issue in the industry as customer’s tastes have become more exacting, says Sebastián Pinzón. He’s general manager at Carcafe, the Colombian coffee division of Volcafe/ED&F Man — one of the world’s oldest and largest agricultural commodity traders.
“The coffee industry is starting to be very specific about what they want to be in the flavours,” he says. “Coffee is sold as a commodity, but for coffee connoisseurs it is becoming anything but. It is like wine in the variety of flavours.”
By: Maija Palmer
May 27, 2021
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