Constellation's Wine Premiumization Strategy Is Paying Off

Posted: Apr 09, 2021

Constellation’s STZ -4.6% sell-off of its lower-priced wine brands to E&J Gallo seems to be paying off in terms of promoting their “premiumization” strategy in the wine arena.

In an earnings call with investors today, President and CEO Bill Newlands reported, "Our retained wine and spirits portfolio, excluding divested brands, delivered net sales growth of 5% for the year, driven by double digit volume growth for Meiomi, Kim Crawford and the Prisoner Brand Family."

Newlands also admitted that these three “wine power brands” achieved double digit distribution growth. Part of this growth had to do with the introduction of line expansions, such as Meiomi Cabernet Sauvignon, the Prisoner Unshackled, and Kim Crawford Illuminate – a lower alcohol, lower calorie wine.

However, it was beer sales, especially Modelo, that claimed most of the credit for driving Constellation sales growth for their fiscal year, which runs from March 1, 2020 to February 29, 2021. Constellation’s beer business posted depletion growth of more than 7%.

By Liz Thach
Source and complete article by:

Go-Wine Sharing and Promotion

Go-Wine's mission is to organize food and beverage information and make it universally accessible and beneficial. These are the benefits of sharing your article in

  • It Generates Free Traffic to your site.
  • Your Article Will Get Indexed Faster.
  • Your Google Rankings Will Rise. Google Rise Articles with Positive Participation & Contribution.
  • Your Article Will Reach New Customers and Audience. Go-Wine has a selected audience and visitors from over 120 countries.
  • You always receive credit - you will be cited accurately (Author, Website & Hyperlink).
  • The integrity of the Information is not compromised - you always will be linked to the most up to date version of your article.

Contact Us for more information.

© 2022 Go-Wine©. All Rights Reserved.
Designed by CX Web Design. Vision of Wine Business Academy