Posted: Oct 22, 2020
As the COVID-19 pandemic continues to keep businesses closed across the country, wineries are rethinking their operations as they seek to stay afloat and keep up with consumers' changing habits.
Rona Reithmayr and Molly Buck co-founded Traveling Wine Gals, a wine-tasting business that brings the experience to consumers at home.
"Wine sales in general and alcohol sales have quadrupled, which is why this business has exploded, which is why we both decided to get into it together," Reithmayr said.
Traveling Wine Gals hosts virtual tastings and small socially-distanced gatherings for consumers interested in celebrating with their friends in a COVID-safe manner.
"It's in a very COVID-friendly environment, so they're not nervous. We're able to bring that socialization, that comfort, and the joy of beautiful, clean-crafted wines," Buck said.
Not every business is seeing a boost in sales. Cornell Winery in the Santa Monica Mountains has struggled to stay afloat due to restaurant and winery closures.
By: Rachel Brown
October 20, 2020
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