Posted: Sep 28, 2020
Contactless interactions have become crucial to the successful operation of a hotel during these times of crisis. Surveys are showing that guests want it, and hoteliers realize it. The result is a major jump in the uptake of contactless technology.
That said, not all technology is created equal, and that also goes for the various contactless tech solutions. Some tools have seen strong uptake in the past months, but might fade as the virus (hopefully) fades in the coming years. Other tech will continue to define how hotel guests interact with hoteliers for years to come.
CONTACTLESS TECH WILL BE LESS IMPORTANT THAN IT SEEMS NOW. To clarify, it is clear that almost every hotel will eventually adopt some or all of the contactless technologies set out [in the report]. This is clearly a growth area with a lot of room to grow.
Of course, anticipating that there is free WiFi, or a seamless check-in process, could certainly impact booking behavior, but countless studies have found that price, location, and possibly brand, always trump any other factors. And considering the race is on for most hotels to implement these systems, the competitive advantage for hotels with contactless tech will soon be lost.
By Wouter Geerts
Source and Complete Article By: skift.com
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