Nielsen U.s. Off-premise (retail) Alcohol Update

Posted: Aug 05, 2020

Unless otherwise noted, all trends below are for dollar sales within Nielsen U.S. off-premise channels for the one-week period ending 7/25/20 compared to the same week in 2019.

We continue to remind our readers that we are only measuring some specific off-premise channels, and that the impact of the health crisis on sales is uneven across companies in the alcohol industry.

The year-over-year growth rate for total off-premise alcohol dollar sales within Nielsen measured channels was +18.6%.

. Spirits continue to lead growth, up 31%.

. Wine grew 18.2% in dollar sales.

. Beer/FMB/cider growth was at +14.7%. Core beer excluding FMB/seltzer/cider was +8.1%.

In the words of Danelle Kosmal, Vice President of Beverage Alcohol at Nielsen:

"Beyond alcohol, other categories that have been driving growth throughout the pandemic and continue with strong growth rates for the latest week include frozen foods (+21.3%), meat (18.6%), seafood (+37.9%), produce (+16.5%), dairy (+14.5%), and of course household care (+16.1%). Similar to alcohol, many of these categories are experiencing a boost in sales due to closures of restaurants and the shift of eating occasions centered at home.

Source and complete data: Nielsen
August 4, 2020

Go-Wine Sharing and Promotion

Go-Wine's mission is to organize food and beverage information and make it universally accessible and beneficial. These are the benefits of sharing your article in

  • It Generates Free Traffic to your site.
  • Your Article Will Get Indexed Faster.
  • Your Google Rankings Will Rise. Google Rise Articles with Positive Participation & Contribution.
  • Your Article Will Reach New Customers and Audience. Go-Wine has a selected audience and visitors from over 120 countries.
  • You always receive credit - you will be cited accurately (Author, Website & Hyperlink).
  • The integrity of the Information is not compromised - you always will be linked to the most up to date version of your article.

Contact Us for more information.

© 2020 Go-Wine©. All Rights Reserved.
Designed by CX Web Design. Vision of Wine Business Academy