Barcelona Wine Bar: Creating New Revenue Streams During A Pandemic

Posted: May 01, 2020

Every one of Barcelona Wine Bars’ 18 locations has closed for in-house dining. Like nearly every other full-service eatery in the country, it’s adjusting to a pandemic economy where revenue is scaled back.

To keep revenue flowing, it offers pick-up and delivery at all locations. But how could it generate more revenue and develop a new revenue stream?

Gretchen Thomas, vice-president of Food and Beverage at Barcelona Wine Bar, had an idea. She had served on a variety of wine and international tourism boards with members of the team and had become well-acquainted with them.

Many oenophiles are familiar with because it’s one of the largest online wine sellers that stocks over 17,000 types of wines and sells more than two million bottles a year.

Why not partner with them, thought Thomas? Thomas conferred with Mike Osborn, the founder of, and they decided to launch a series of online wine seminars that would also sell wine.

By Gary Stern
May 1, 2020
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