Posted: May 01, 2020
Every one of Barcelona Wine Bars’ 18 locations has closed for in-house dining. Like nearly every other full-service eatery in the country, it’s adjusting to a pandemic economy where revenue is scaled back.
To keep revenue flowing, it offers pick-up and delivery at all locations. But how could it generate more revenue and develop a new revenue stream?
Gretchen Thomas, vice-president of Food and Beverage at Barcelona Wine Bar, had an idea. She had served on a variety of wine and international tourism boards with members of the Wine.com team and had become well-acquainted with them.
Many oenophiles are familiar with Wine.com because it’s one of the largest online wine sellers that stocks over 17,000 types of wines and sells more than two million bottles a year.
Why not partner with them, thought Thomas? Thomas conferred with Mike Osborn, the founder of Wine.com, and they decided to launch a series of online wine seminars that would also sell wine.
By Gary Stern
May 1, 2020
Source and complete article: Forbes.com
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