Prosecco Doc: March Data Confirms A Positive Trend In Line With The Consortiumís Forecast Before The

Posted: Apr 08, 2020



The trend of the denomination remains in line with the Consortium’s forecasts: the numbers speak for themselves and Prosecco DOC bottlings withstand the international crisis" states Stefano Zanette, President of Prosecco DOC Consortium. Treviso, Italy, April 2, 2020. As of April 1, 2020, the available production of Prosecco DOC amounts to 2,217,000 hectoliters and, if necessary, an additional amount of 550,000 hl, which was stocked during the 2019 vintage as a reserve, can be added and bottled to face increased demand. The current situation is therefore in line with the long-term estimates elaborated by the Consortium before the health emergency caused by Covid-19, and the reserve stock of Prosecco DOC will allow it to cover the demand of the market till the next harvest, should the production suffer a slowdown. “At the moment, we are aware of the dramatic situation of some realities, particularly those producers with a short supply chain and those who do not operate with mass retailers. As a consortium, we want to express our solidarity and availability to evaluate possible solutions, but I don’t feel the need to generalize these situations to the whole denomination” states Stefano Zanette. “I am very concerned about the rumors spread by some industry operators, who paint exaggerated scenarios for the sole purpose of ticking commercial conditions to their advantage, creating a damage to our whole system. These speculative actions are particularly deplorable, especially in the situation we are experiencing.” Zanette states it clearly, “the situation is under control and the data confirms the expected trend; tapping into the stored reserve stock is a remote hypothesis at the moment: in a logic of long-term safeguarding of value, that wine will be made available only in the event of an actual need for the denomination and certainly not to favor the speculative actions of some operators.” “In regards to the 2020 harvest, fertility is expected to be lower than the average of the last 10 years and many variables could still happen from now to September, such as late frosts or hailstorms.” “It should also be considered that the main objective to aim for in a situation like this is market stability and the Consortium has all the legal tools to intervene and pursue market it.”



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