Posted: Apr 03, 2020
The Drinks Trust (formerly The Benevolent) has launched an emergency fund to support those in the drinks industry left in financial straits as a result of the Covid-19 pandemic.
The charity has so far fundraised over £400,000 with the support of leading industry businesses which will be made available from Monday 6 April, with successful applicants being awarded a £250 grant to assist them with buying essentials.
“Substantial” donations have been made by companies such as Concha y Toro and Pernod Ricard through the ‘Your Round, Our Industry’ campaign, while other companies such as Sipsmith, risky Auction, Fox and Fox and Asterley Bros have also raised funds through initiatives of their own.
More businesses have also stepped forward to donate to the Trust.
The fund will be used to support those in the industry in the following ways:
Ongoing beneficiaries – The Drinks Trust will support over 350 vulnerable beneficiaries, many of them retired drinks industry staff and in the ‘at-risk’ categories with severe critical illnesses and mental health concerns.
Ongoing grants currently total £30,000 a month, historically paid by industry donations. Not all the usual contributors are able to continue as they normally do, however, so the fund is crucial to keeping up with these payments.
Wellbeing services – There has been an increase in individuals contacting the Trust with anxiety and depression concerns and to help in tis regard the Trust is keen to expand its helpline services.
By Rupert Millar
April 1, 2020
Source and complete article: Thedrinksbusiness.com
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