Support Small Wineries With These Coronavirus-prompted Discounts

Posted: Apr 01, 2020

As restaurants shut down, small wineries have suddenly lost a major source of income. Many are now offering online discounts to home wine drinkers to offset their losses. These are some of our favorites.

There are roughly 10,000 wineries in the US that together employ around one million people and generate about $220 billion annually. With that much on the line, winemakers both large and small have a plan for most contingencies—and an insurance plan for others. But no one saw COVID-19, the coronavirus that's threatening lives and industries across the globe, coming.

With social-distancing mandates in place, thousands and thousands of restaurants nationwide have closed their doors. In addition to the millions of laid-off cooks, waiters, dishwashers, and managers, one downstream effect of these closures falls on the livelihoods of their suppliers—whether for wine, uni, or olive oil. Purveyors, small farmers, and wine producers—particularly those that concentrate their business on restaurant sales—have seen a major source of revenue dry up instantaneously.

Making matters worse, like many suppliers, wineries deliver cases of wine to clients, and invoice for them under terms requiring repayment within 30, 60, or 90 days. That means some wineries saw their wine leave the warehouse, expecting to get paid in 60 days, and now they're wondering if they'll ever see that money at all.

To make up for some of these lost sales, many US-based wineries are offering discounted rates and free shipping just to get cash flowing. That makes this a very good time to both support small businesses and buy wine at a discount. Here are some of our favorite wineries offering special discounts.

There are plenty more though—practically every other wine producer in California is offering something. Check and for hundreds of other wineries offering deals.

By Charles Antin
April 1, 2020
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