Posted: Jan 18, 2020
U.S. wine sales dropped in 2019 for the first time in 25 years, and industry leaders are blaming #WhiteClawSummer. The dip in wine consumption was less than 1% over the past year; on the contrary, consumption of ready-to-drink products like hard seltzers went up 50%, making it an $8 billion industry. (I can attest even my mom switched from wine to White Claw this past summer.) The makers of White Claw admitted this summer (when there was a nationwide shortage of the drink) that sales “accelerated faster than anyone could have predicted.”
But vino will be fine: Wine still accounts for 11% of the total alcohol market in the U.S., according to drinks market research group IWSR. Beer sales also went down for the fourth year in a row, as many traditional beer companies also entered the hard seltzer market.
Know This: Also for the first time in more than a decade, Smirnoff is no longer the top-selling distilled spirit. Tito’s beat it out, increasing its volume sold by 20% in 2019.
By Sari Soffer
January 18, 2020
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