Posted: May 07, 2019
Wine is an extremely complex potion. While it’s essentially a blend of fermented grapes, it becomes a complicated elixir that’s hard to anatomize once it’s infused with complementary flavors, minerals, esters, acids, and preservatives. Even the most experienced oenologists can sometimes find it tricky to detect the distinct elements found in a bottle.
Purchasing wine isn’t smooth sailing either. Casual drinkers and vino connoisseurs alike are pummelled with an overwhelming — not to mention intimidating — amount of choices. What is the difference between a Pinot Noir and a Cabernet Sauvignon? How different is the wine packaged in a bottle compared to one housed in a box?
Buying and consuming wine no longer has to be a complicated affair thanks to this innovative wine company. Winc, a leading wine subscription service, operates in accord with the notion that getting a great bottle of wine should be accessible, affordable, and straightforward.
While wine clubs are hardly a new concept (the idea of mailing bottles dates back to the early 1970s), Winc is leading the pack with their digital approach to distributing personalized wines. They’ve created a simple, yet ingenious algorithm that ensures that you get more out of your glass every single time.
To better cater to your palate, Winc assesses your unique taste preferences through a quick 6-question quiz that yields tailored recommendations based on your self-reported food and beverage likings. Once they’ve gained insights on things like preferred coffee selections and flavor sensitivities, Winc curates cuvées they think you’ll love.
By Michael Cahill
May 7, 2019
Source and complete article: Inverse.com
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